Dan Lindberg, CEO, Primex Family of Companies
Dan serves as CEO for Primex Family of Companies and brings over 3 decades of experience, first as a business executive working his way to positions as a CFO and then General Manager with global leadership experience in cyclical and capital-intensive businesses.
Dan has led businesses ranging from $50M to $8B in revenue with varying life cycle stages: start-up, acquisition, growth, and business divestiture. He achieved positive results by leveraging experience in the industry, with a reputation for hiring, retaining, and developing top talent to extend business growth boundaries and scale up with a cohesive organization. Dan has unique perspectives in his business life that have helped to shape a mental toughness and leadership depth that enables him to sort out short-term crises and develop plans to move forward with confidence. He has learned that things never stay the same and can change quickly – be prepared for change; expect change. Dan focuses on the importance of finding ways to bring order out of chaos and, finally, to bring value to people and businesses every day. Dan has served on corporate boards, where he brought experience and leadership to extend growth boundaries and enable early-stage companies to scale up with a cohesive organization and business model.
Dan has a CM&AA certification through The Alliance of Merger and Acquisition Advisors. He earned his BS in Accounting from the University of Illinois at Chicago (UIC) and an MBA from The University of Chicago Booth School of Business.
Dan and his wife Mary reside in the western suburbs of Chicago where they raised four amazing children. Dan enjoys golf, weight training, and catching Walleye’s.
Mary Doizé, CMO & CCO, Primex Family of Companies
Mary serves as both CMO of the Primex Family of Companies and as Chief Commercial Officer of Primex leading marketing, sales, and service for the Primex Sync and OneVue Sense businesses. Her background and expertise in the technology sector spans 3+ decades. Her unique career trajectory started on the technical side, building software and implementing it worldwide for companies like Compaq (HP) and Dell Computer. She then progressed to the commercial side with tech start-ups in Austin, TX, packaging, pricing, and defining software to market, positioning her well to lead the HRMS business division of Sage Software, a then $1.3B software company, over the P&L and organization.
Her career highlights include work as CMO and a key executive team member developing a high-functioning revenue engine for private equity-backed EdTech firm Navigate360, focusing on safety solutions for K12 & commercial markets. She drove 25% growth in the 1st year while rolling out the new umbrella company brand and assimilating four new acquisitions. Leading the HRMS business unit of Sage as VP/GM, Mary achieved a 150% first-year ROI on a leading-edge, new product introduction in the Human Capital Solutions space selling to diverse markets. Mary turned a declining business into a growth business within the year. The strategy she designed and implemented focused on extending new key functionality to the 19,000 customers and adding net/new customers through a reinvigorated reseller channel. Mary then went on to do Fractional CMO Consulting, helping over 40 businesses ranging from 2M – 1B in annual revenue with her 10-year tenure at Chief Outsiders, a C-level fractional firm. Mary completed her BBA in Computer Information Systems at Texas State University. Additionally, she completed a leadership program at the Center for Creative Leadership in La Jolla, CA.
Mary lives in Durango, CO, with her husband, Jim, and her two Moyen Poodles. She enjoys downhill skiiing and hiking in the San Juan Mountains around Durango.
Dan Noble, Head of Sales, Primex Sync
Dan Noble is a seasoned revenue leader with over 15 years of experience scaling high-growth organizations and building world-class sales teams. Known for his ability to drive performance through strategic execution and people-first leadership, Dan has helped companies grow from $20M to over $100M in ARR. He brings a strong track record of exceeding ambitious growth targets, developing repeatable sales processes, and fostering a culture of accountability, coaching, and results.
Prior to joining Primex, Dan held senior leadership roles at Canto, A Cloud Guru, and Glassdoor, where he consistently led top-performing teams, launched new go-to-market segments, and secured enterprise deals with companies such as Wells Fargo and Western Alliance Bank. His leadership has directly contributed to record-breaking quarters, multimillion-dollar quota overachievement, and rapid team scaling across both SMB and enterprise segments. Dan holds a B.S. in Psychology from John Brown University and brings a thoughtful, people-driven approach to growth, grounded in data and execution.
Beth Frye, PMP, Director of Implementation and Service
Beth Frye is an accomplished professional with a proven track record in project management, implementation, and customer service. Currently serving as the Director of Implementation and Services at Primex Wireless, she leads teams responsible for new customer onboarding and technical support. Beth has a strong background in managing large-scale projects, including a successful 3-year cloud migration plan that generated over $4M in revenue. Her expertise extends to process improvement, team leadership, and delivering exceptional customer experiences, evidenced by her implementation of project management and training processes to streamline onboarding and maintaining high Net Promoter Scores. Beth holds a Bachelor's Degree in Business Administration from the University of Wisconsin – Green Bay and is a certified Project Management Professional (PMP).
Beth enjoys hiking and has hiked the half dome at Yosemite National Park, Angel’s Landing at Zion National Park and the Pico do Areeiro to Pico Ruivo in Madeira, Portugal.
Mike Albrizzi, Channel Director, Primex Sync
Mike Albrizzi brings more than 30 years of channel leadership experience, with a proven track record of building and scaling high-performing partner ecosystems. Known for his balanced and strategic approach, Mike has helped numerous organizations thrive in the channel space by developing strong, professional partner communities that deliver long-term value.
Prior to joining Primex, Mike held senior channel leadership roles at Bridgestone Corporation, GPS Insight, Infinity HR, and Sage Software, where he consistently exceeded revenue and growth expectations by creating and scaling world-class channel programs and teams. He was instrumental in building the partner ecosystem at Best Software, which was later acquired by Sage Software for $550 million. While at GPS Insight, Mike developed and launched a new channel program that drove a 21% increase in overall revenue.
Mike lives in the greater Phoenix, Arizona area with his wife, Vicki. Outside of work, he enjoys the outdoors, particularly golfing and hiking.
Puru Agrawal, Chief Technology Officer Advisor
Puru Agrawal serves as Chief Technology Officer Advisor at Primex Inc., bringing over three decades of experience leading technology strategy, software engineering, and product innovation across startups and large enterprises. He provides strategic guidance to help scale Primex’s cloud-based platform and drive technical excellence across the organization.
Puru is a General Partner at Altus Nova Technologies, a custom software consultancy delivering cloud-native solutions to clients in healthcare, insurance, logistics, and retail. His background includes 14 years as a co-founder and technology leader at two venture-backed startups—Vincera and ProspX—where he built and led distributed engineering teams to deliver pioneering SaaS platforms.
In addition to his entrepreneurial experience, Puru has held executive leadership roles in large organizations such as Pitney Bowes, where he led the development of a scalable big data and analytics platform for logistics and transportation services. Earlier in his career, he served as a consultant and architect for major clients including CenturyLink, Allied Van Lines, and Equifax, developing enterprise systems that streamlined operations and enabled digital transformation.
Puru is known for building high-performing global engineering teams, aligning business and technology strategies, and delivering mission-critical systems at scale. He is passionate about solving complex problems through collaboration, innovation, and a pragmatic approach to execution.
